Privacy Policy

1. Introduction

This Privacy Policy explains how we collect and use information when you visit this website (the “Site”), request a demo, create an account, or start a subscription for the BLine software (the “BLine Software”) through the Site. This Policy applies only to the Site.

The operation of the BLine Software itself is covered by separate policies.

2. Who We Are

We are an authorized distributor of the BLine Software (“we” or “us”), and operate the Site for the purposes of marketing and distributing the BLine Software.

We manage the Site for the purposes of communicating with current and potential customers and arranging sales of subscriptions for the BLine Software, which subscriptions are offered by Blue Sparrow Systems Limited (the “Software Publisher”), the creator of the software.

3. Information We Collect

3.1 Information collected automatically

When you visit the Site, we may automatically collect limited information to help us understand how the Site is used and to improve performance. This may include:

IP address and approximate location
Browser type, device type, and operating system
Pages viewed, interactions, and time spent on the Site
Referral sources
Cookies or similar technologies

We may use third-party analytics, integration, and automation tools to collect and process this information on our behalf. These tools are used only to support website performance, lead management, and business operations, and are subject to contractual obligations to protect such information.

3.2 Information you provide to us

We collect information that you choose to provide when you interact with the Site, including when you request a demo, start a trial, create an account, or contact us. This may include:

Name
Work email address
Company or organization
Job title or role
Contact or demo request details
Account registration details
Subscription or billing contact information

Any information you choose to share with us via forms, email, or messages

4. Payment Information

Subscription payments made through this Site are processed and received by us on behalf of the software owner.

Payments are processed by a third-party payment processing company. We do not store full payment card details. We only receive limited information (e.g., last 4 digits, payment status, timestamps).

5. How We Use Your Information

We use the information we collect to:

Respond to demo requests and questions
Create and manage accounts
Manage subscriptions, subscription renewals, and payment processing
Send important service or billing communications
Provide customer support
Improve website performance and security
Send updates or relevant service information (you may opt out anytime)
Detect and prevent misuse or security issues
Comply with legal obligations
Arrange for licenses, and associated license keys, to the BLine Software to be issued by the Software Publisher

We primarily process business contact information for professional use.

6. How We Share Information

We may share personal information with:

Hosting and infrastructure providers
Analytics and performance tools
Payment processors
Email and communication systems
Professional advisers (legal, accounting)
Service providers working on our behalf under proper agreements
The Software Publisher

We do not sell personal information.

We may disclose information if legally required or in connection with a business transition (e.g., merger or acquisition).

7. Data Security

We use reasonable administrative, technical, and organizational measures to protect information collected through the Site. While we strive to safeguard your data, no online service can guarantee absolute security.

8. Data Retention

We keep personal information only for as long as necessary to fulfill the purposes described above, unless a longer retention period is required by law.

9. Your Rights

Depending on your location, you may have the right to:

Access the personal information we hold
Request correction or deletion
Object to or restrict certain processing
Withdraw consent (where applicable)
Opt out of marketing communications

You can exercise your rights by contacting us as described below.

10. Under-18 Policy

This Site is not intended for individuals under the age of 18 (“minors”). Minors are not authorized to use the Site, and we do not knowingly collect personal information from minors. If we learn that information has been collected from a minor, we will delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will appear on this page with a new “Last updated” date. Continued use of the Site means you accept the updated policy.